Automakers are leaning in to appealing to “active lifestyle “ consumers. Ford is no exception, and the Ford Expedition Tremor Project Overland Concept is proof.
Ford and Fox Factory Vehicles worked together to take a 2025 Ford Expedition Tremor and beefed it up.
The Tremor is a good base to start from, since it has running boards, skid plates, and up to 10.5 inches of ground clearance.
For the Project Overland Concept, the company added Raptor R wheels, BF Goodrich All-Terrain T/A KO2 tires, a two-inch lift kit, with Fox 2.0 Performance Series coilovers, and a modular bumper from an F-150 Tremor. There’s an integrated Ford Raptor hidden front winch mount and a Warn winch. The intercooler is upgraded.
There’s also ditch, roof, and scene lights, as well as recovery boards and quick-release mounting pins.
The rig comes with camping gear such as a Yakima rooftop tent, liftgate side curtains, an awning, and more.
Ford and Fox cap it off with Tremor graphics on the outside and unique Tremor badging on the leather seats.
Tim’s Take
The Ford Expedition seems a bit too big for easy off-road maneuvering — I just tested one, review forthcoming — but its size does make it a good vehicle for sleeping in. The point isn’t the vehicle used, however, but whether it works as a test bed.
Which it does. All the various off-road upgrades, be they mechanical or accessory, could be applied to any Ford off-road vehicle, from the Maverick to the Ranger to the F-150 to the Explorer to the Bronco Sport and Bronco. Sure, maybe the camping gear is set specifically to match the Expedition. Again, that’s not the point — this is a one-off concept showing how Ford can work with Fox and Yakima to create off-road vehicles that do more than just get you to the campsite — they also let you setup camp.
Customer feedback will be important here, too — potential buyers will let Ford and the other companies know what they think.
It’s a pretty cool looking concept, and I suspect that Ford will work with Fox and Yamika to sell aftermarket accessories from some or all of their off-road vehicles.
[Images: Ford]
